Wednesday, May 12, 2010

Teaching The Correct Use of Sunscreen; Controlled Tanning; Sunburn Prevention and Optimizing Vitamin D Intake.

The Indoor Tanning Community’s BALANCED perspective on teaching the correct use of sunscreen; controlled tanning; sunburn prevention and optimizing vitamin D intake.

How Do Indoor Tanning Salons Teach Sunburn Prevention?

The indoor tanning industry is at the forefront in educating people how to successfully avoid sunburn over the course of one’s life.
Studies of indoor tanners have shown consistently that indoor tanning customers once they begin tanning in a professional salon, are less likely to sunburn than they were before they started tanning.
Studies have also shown that indoor tanners are less likely to sunburn outdoors than are non-tanners.

Consider:
In recent years sunburn incidence in the general population has been steadily increasing while sunscreen usage has been declining. According to the American Academy of Dermatology, the sub-group most likely to sunburn is older men.
Appropriate use of sunscreen outdoors is taught by Indoor Tanning Studios, thus optimizing vitamin D – the “Sunshine Vitamin” intake.

We believe that teaching people strictly to avoid the sun may be making them more likely to sunburn when they do go outside for summer activities – and everyone does go outdoors at some point.

Consider:
1. Tanning is your body’s natural defense mechanism against sunburn, and indoor tanners have activated this defense against burning; non-tanners are more vulnerable when they inevitably do go outdoors.
2. Indoor tanners are educated at professional tanning facilities how to avoid sunburn outdoors, how to use sunscreens appropriately and how to properly moisturise and care for their skin, both in th estudio and at home.

When you also consider that the majority of people who sunburn are male, according to the AAD, and that 65-70 percent of indoor tanning customers are female, clearly, it is non-tanners who are doing most of the burning outdoors.In the war against sunburn, tanning salons are part of the solution. Those who abstain from sun exposure completely are more likely to sunburn when they inevitably do go outdoors, even if they attempt to wear sunscreen.

The professional indoor tanning community’s SCIENTIFICALLY SUPPORTED POSITION is summed up in this declaration:
Moderate tanning, for individuals who can develop a tan, is the smartest way to maximize the potential benefits of sun exposure while minimizing the potential risks associated with either too much or too little sunlight.

This position is founded on the following tenets:
1. Ultraviolet light exposure from the sun or from a quality indoor tanning unit, with properly rained staff, is essential for human health, and getting it in a non-burning fashion is the smartest way.
2. The professional indoor tanning industry promotes and teaches what we refer to as The Golden Rule of Smart Tanning: Don’t ever sunburn.
3. For the past decade, the indoor tanning industry has been more effective at teaching sunburn prevention than those who promote complete sun avoidance. Since the mid-1990s, tanning industry research suggests that non-tanners sunburn outdoors more often than people who tan indoors. The professional indoor tanning salon industry is part of the solution in the ongoing battle against sunburn and in teaching people how to identify a proper and practical life-long skin care regimen.
4. A tan is the body’s natural protection against sunburn. Your skin is designed to tan as a natural body function, and the body is designed to repair sun damage as a natural process.
5. Every year, millions indoor tanners successfully develop “base tans” before embarking on sunny vacations – tans that, combined with the proper use of sunscreen outdoors, help them prevent sunburn. (Proper use being defined as used to prevent sunburn).
6. There are known physiological and psychological benefits associated with sunlight exposure and there are many other potential benefits that appear linked to sun exposure, but need further research. The potential upside of these benefits is
considerable and deserves further consideration.
7. The body produces Vitamin D naturally when the skin is exposed to sunlight. Vitamin D deficiency has become a recognized epidemic and overzealous sun protection practices have most likely contributed to this.
8. The risks associated with UV overexposure are manageable for anyone who has the ability to develop a tan.

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