Wednesday, September 29, 2010

How Influential Are The Words I Have Just Chosen?


CHOOSE YOUR WORDS CAREFULLY!

If you think about it, it is human nature to be influenced by language and expression; far more than we consciously realise, especially when words appear to have a melodramatic or scandalous story or headline attached. This is even more so if the words are written down. For example, which article are you much more likely to be drawn towards if you saw these in a newspaper: male 63 accused of touching young girl as she falls off her bike – or – male 63 commended for saving young girl as she falls off her bike. The first one suggests there is much more likelihood to be drama or a sensationalised story involved. And so it has been with the sensationalising of sunbeds and their uses. Newspapers, magazines and TV programmes would be too dull an boring if the real facts were dished out; but if you can throw in words such as addiction, the audience is likely to be more riveted and will buy in or tune in. However use the correct term when talking bout UV light – attraction – it won't sell!

You see that is what humans really do have – an attraction to sunlight – why? Because that is what nature intended us to do! We don’t have an addiction to the sun as those who have purported this to be the case have known for many years. So who are the so called experts who have continuously tried to scaremonger the public with their comments, tactics and false advertising? They are the dermatologists and cosmetic companies who make huge dollars out of selling chemical sunscreen. Yes, those applications used on the skin, often on a daily or even more frequent basis which are full of poisons! So wouldn’t these people have far more credibility if they had chosen their words more carefully, educated people on how to look after their skin and be smart in how they get their exposure to UVB? Yes of course it would, but how would they make excessive profits if they chose their words carefully!

The level of vitamin D deficiency is becoming pandemic across most nations – and once again some, but not all dermatologists have chosen to brush this aside and avoid giving the general public the real message. That truthful message is, how to take small, doses of UVB in non-burning moderation on a regular basis to ensure that their levels of vitamin D can be increased to a normal level. You see, the skilled, qualified sunbed operators who are well trained and use only professional sunbeds have been choosing their words carefully and teaching moderation and sunburn prevention for a very long time! At megaSun we take great care and pride in our work and our educational message – ‘small doses of UVB regularly in moderation and always avoid burning’ - and all without misconstruing words!

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